7-Eleven Enhances Mobile App’s Shopping, Delivery and Deals Functionality
7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for…
News August 16
Latest In: Marketing
Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game
There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in…
Features August 16
3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business
Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range…
Executive Viewpoints August 16
Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create…
News August 15
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels”…
News August 15
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy…
Executive Viewpoints August 15
Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…
Features August 14
Lyft Bolsters Commerce Media Offering with Personalized In-App Ads
Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership…
News August 10
The Convergence of AI and Composable Architecture in Ecommerce
With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few…
Executive Viewpoints August 10Top Stories
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