Carter’s Bets on Nostalgia and Individuality in Its Biggest Rebrand in 26 Years
Carter's is rolling out a new logo, campaign and store concept built on nearly a year of consumer…
Features September 15
Latest In: Marketing
Target Hires Hilton’s Mark Weinstein as Chief Marketing and Guest Experience Officer
Target has a new marketing chief, and he's coming from the hospitality industry rather than retail.
News September 14
JCPenney Applies Holiday ’25 Lessons to Back-to-School Reddit Campaign
"Consumers increasingly look to conversations and community-driven content when making purchase decisions, so we need to earn attention…
Features August 31
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Holiday Has a Way of Finding the Cracks
Peak season has a way of exposing the store workarounds retailers tolerate all year. This holiday, the real test of store technology is whether it gives associates more ways to…
September 14
Vuori Names New CMO from Abercrombie & Fitch
Vuori has hired a key figure from Abercrombie & Fitch's turnaround to lead its next phase of growth,…
News August 18
Boot Barn’s Festival Playbook: Lessons From Under the Big Sky and Stagecoach
Boot Barn's VP of Marketing and Media Stephen Loscko shares five key lessons from the brand's experiential sponsorships…
Features August 17
Marketers are Planning for the Holidays Earlier than Ever: Report
Rising media costs, earlier consumer research and generational timing gaps are reshaping holiday strategy. Here's what the data…
News August 13
AI Playbook: How PetSmart Used AI Decisioning to Drive a 22% Lift in Salon Bookings
Marketing SVP Bradley Breuer shares why AI works best for personalized marketing efforts, customer relationship management and driving…
Features August 4
What American Eagle, Journeys and Tillys Are Betting On This Back to School
American Eagle, Journeys and Tillys marketing leaders detail their 2026 back-to-school campaigns, including low-rise denim, an ensemble cast…
Features July 30
From Mid-Year Pressure to a Winning Holiday Season: Lessons from the First Half of 2026
Consumer resilience is holding, but tariffs, economic uncertainty, AI disruption and GLP-1s are reshaping demand. Tuesday's webinar with…
News July 29Top Stories
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