Q&A with Formation.ai CEO: How Offers and Rewards can Cement Customer Loyalty
The pandemic ushered in new norms for retailers and brands as they learned how to deal with the…
Executive Viewpoints April 14
Latest In: Loyalty
CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the…
Features April 13
Direct Mail Takes Center Stage in the Hunt for Incremental Reach Beyond Facebook
DTC brands rose to prominence because they mastered the art and science of performance advertising on addressable platforms…
Executive Viewpoints April 9
Best Buy Trials New Membership Program Combining Support and Free Shipping in 60 Stores
Best Buy is piloting a new membership program called Best Buy Beta that will offer customers an array…
News April 8
Can Modern CRM be the Lifeline Retail is Looking for?
In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time…
Executive Viewpoints April 2
7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty
Continually mining and employing data is essential if retailers — and their brand partners — are going to…
Executive Viewpoints March 29
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
Bloomingdale’s Adds Extra Tier, Removes Branded Credit Card Requirement from Loyalty Program
Bloomingdale’s has expanded its Loyallist program by adding an extra tier of benefits, and allowing all shoppers to…
News March 1
Macy’s Returns to Profitability in Q4 Despite Same-Store Sales Dip; Digital Grows 21%
Macy’s Q4 and full-year 2020 results show signs of a turnaround for the department store, hard hit, like…
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