Latest In: Loyalty

No-Cost Incentive Program Helps Retailers Reach New Customers With “Prewards”

With zero up-front costs to advertisers, the edo Interactive Marketing Platform allows businesses to target specific consumer groups…

News December 18

Recovery ‘09: Retail Rebound To Take Shape Around Customer Segmentation

Sometime shortly after December 25 when the whirlwind of 2008 is in the books, retailers will need to…

News December 4

Case Study: myShape.com Improves Conversion Rates Via Personalized Assortments

Bringing personal shopping to ecommerce, women’s apparel retailer myShape.com is reporting an average of 6-8% conversion rates (and…

News November 20

Gift Cards Remain #1 Choice Among Consumers Despite Economy, Retail Bankruptcies

Although a number of retailers have filed for bankruptcy this year, and at least one stopped honoring gift…

News November 6

Oracle Tests Sales Assistant For iPhone With The Body Shop, Free App Available Next Week

Tapping into the growing use of the Apple iPhone, Oracle created new applications that enable sales associates to…

News October 30

Leading Retailers Step Up Investments In Customer Data, Analytics Tools

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to…

News October 16

New Study Points to Sales Opportunities Within Emerging Demographic Groups

In tough economic times, everyone wants a good deal, particularly in the U.S. In a recent survey, GfK…

News September 18
crm JCP JCPenney loyalty rewards

JCPenney Offers New Rewards Program

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each…

News August 28

Track Customer Feedback And Improve Innovation To Increase Loyalty and Satisfaction

Best-in-class companies increased customer satisfaction by 26 percent and customer retention by 26 percent in 12 months, as…

News August 28
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