Latest In: Consumer Trends

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Goodwill Spearheads Initiative to Boost Textile Reuse and Recycling

Goodwill will work with environmental solutions provider WM to develop pilot programs to collect, sort and grade discarded…

News November 4
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How brands should prepare for a potential TikTok ban.

How Brands Should be Preparing for a Potential TikTok Ban

For more than two years the fate of TikTok in the U.S. has hung in the balance. But…

Features November 4
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The Power of Employer Branding in Attracting Top Retail Talent

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something…

Executive Viewpoints November 1
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David’s Bridal Says Yes to the Dress (Again) with New Resale Program

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce. Secondhand…

News October 31
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of…

Executive Viewpoints October 31
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Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…

Executive Viewpoints October 29
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Crafting Engaging Consumer Promotions that Click with Gen Z

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…

Executive Viewpoints October 28
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…

Features October 27
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…

Executive Viewpoints October 25
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