Leanplum Raises $47 Million For Marketing Cloud
Leanplum, a mobile marketing platform provider, has closed a $47 million Series D round of financing led by…
News November 8
Latest In: zynga
CRM Bot Automates Campaign Analysis Chores
A CRM optimization bot employing artificial intelligence (AI) and machine learning has been introduced by Optimove. The Optibot…
News October 5
Mobile Marketer Optimove Raises $20 Million
Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm…
News September 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Zynga And Honda Launch Reward-Based Mobile Advertising Campaign
Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to…
News October 16Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty
This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s…
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