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From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…

Executive Viewpoints October 25
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Ecommerce Marketing Lessons from Q4 2023 

Last year was an uncertain one.  Though many of the economic indicators were excellent, including the low unemployment…

Executive Viewpoints February 19
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Digital Marketing Tactics for Uncertain Times

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in…

Executive Viewpoints May 8
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