YouTube Teams with Shopify to Offer In-Platform Shopping
YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a…
News July 19
Latest In: YouTube
Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature
Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…
News June 8
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
CMO Council to Track Brands Boycotting Russia
The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their…
News March 11
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
In the last few years, YouTube has seen huge growth in live video, with more than half a…
News November 23
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Spring and YouTube Partner to Enable Downloadable Sales in Videos
Spring, the creator commerce platform formerly called Teespring, has entered a partnership with YouTube that will allow creators…
News March 18
Transforming Consumer Purchase Behaviors: Moving From Brick-And-Mortar To Completely Online
Retailers and brands all over the world are facing difficult times due to the economic impact of COVID-19.While…
Executive Viewpoints July 31Top Stories
