FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections
The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices…
News September 20
Latest In: YouTube
Lessons from Glossier: How Retailers can Move from Digital to Physical
Throughout 2024, report after report has shown online sales declining by around 7% year-on-year. In fact, the CBI’s…
Executive Viewpoints September 19
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20
Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify…
News June 17
Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility
To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory…
News April 5
Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary
E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized…
News January 9
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
4 Key App Marketing Objectives you Can Nail with Video Content
Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays.…
Executive Viewpoints December 11
Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new…
News November 29Top Stories
