8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
Latest In: YouTube
How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.
Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…
Features July 6
Reports: YouTube Plans South Korean Shopping Channel
YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting…
News June 23
YouTube Woos Creators with Expanded Access to Monetization Tools
As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to…
News June 13
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
YouTube Kicks off 9-Day Holiday Shopping Blitz
YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that…
News November 10
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13Top Stories
