Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds
In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out…
Features March 19
Latest In: YouTube
ALDO VP Says ‘Omnichannel’ Thinking Must Go Away
By Glenn Taylor, Senior Editor As a Millennial, I certainly get very curious whenever I hear about retailers’…
Executive Viewpoints March 9
James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%
In seeking to further its reach and relevance with its Millennial audiences, online bridal jewelry retailer James Allen…
Features October 5
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched…
Features August 18
Olympics Expand Ad Opps For More Sponsors; Under Armour And Lululemon Jump In
At the same time as the Olympic athletes will be running, swimming, hurling and vaulting in their quest…
Features July 15
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place”…
Features April 15Burberry And Google Stitch Shoppers Into Christmas Commercial
Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the…
News December 1
L2 Report Spotlights Content Marketing Trends And Challenges For Retailers
The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are…
Features December 4How Do Your Video Results Measure Up?
Russ Somers, VP Marketing, Invodo Inc. Video has become a go-to tool for retailers and brands. The…
Executive Viewpoints December 23Top Stories
