Yahoo Jumps into the Ecommerce Fray with New Online Marketplace
Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops,…
News March 23
Latest In: Yahoo!
Verizon Finalizes $4.5B Yahoo Acquisition, CEO Mayer Resigns
It’s official: Verizon has completed its purchase of Yahoo for a price tag of $4.48 billion. The long-awaited…
News June 13Pizza Hut And Yahoo Team Up To Launch Squares Pick’Em
As the nation gears up for Super Bowl 51, Yahoo and Pizza Hut have teamed up to launch…
News January 25
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Yahoo Trims Board As It Preps For Verizon Acquisition
The feel-good 1990s dotcom era is truly over. Verizon, which purchased AOL in 2015, has agreed to pay…
News January 10
Wayfair Boosts Click-Throughs And Traffic With Optimized Search Ads
Online retailers want lots of people to click through the ads they place on search engines, but what…
Features August 24Yahoo Acquires Polyvore…Will It Impact The Future Of Content + Commerce?
Last week, Yahoo! Inc. announced that it would be acquiring Polyvore, a social shopping site and native advertising leader. Early…
Executive Viewpoints August 5
Yahoo Research Uncovers The New Face Of Fatherhood
Parents of children in grades K-12 plan to spend an average of $873 per student, according to research…
Features July 31
Yahoo Exec Discusses New Omnichannel Advertising Trends
The customer journey is becoming more complex. Although the researching, browsing and consideration phases of the buying process…
Features January 21
Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign
The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a…
Executive Viewpoints November 26Top Stories
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