Latest In: Yahoo Advertising

84.51 cookie deprecation demand-side platform first-party data Kroger Kroger Precision Marketing off-site advertising Yahoo Advertising Yahoo DSP Yahoo Identity Solutions
Kroger Precision Marketing is bringing its first-party data to the Yahoo DSP.

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…

News May 1
Pear Commerce retail media shoppable ads Yahoo Yahoo Advertising
Yahoo's new partnership with Pear Connect brings shoppable ads to CPG marketers.

Yahoo’s New Partnership will Enable Shoppable Retail Ads

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its…

News April 27
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