Retail’s Secret Weapon? Smarter Screens that Sell
For decades, retail business owners looked at in-store displays — whether posters, banners or digital screens — as…
Executive Viewpoints February 11
Latest In: Walmart Connect
5 Roadblocks Slowing Commerce Media…and How to Clear Them
Retailers have heard the same projections enough times to recite them: commerce media is set to become a…
Executive Viewpoints January 6
Retail Media: Everything You Need to Know
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether…
Features November 26
Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’
There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along…
Features September 11
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Retail Media’s Measurement Problem
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year…
Executive Viewpoints August 4
Why Master Data Management Should be on Every Retailer’s IT Roadmap for 2025
In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management,…
Executive Viewpoints June 25
Retail Media Remains Fragmented, but Adtech Is Helping Drive Unification
Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with…
Executive Viewpoints June 18
Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
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