Latest In: Walmart Connect

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One of the LinkedIn-enabled certification badges in Walmart Connect's new program.

Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings

Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…

News October 12
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Inside Walmart's strategy to address the needs of small businesses.

How Walmart is Helping Small Businesses ‘Stay in Stock and in Control’

In many communities across America, the local Walmart is a neighborhood hub. Now the company has set its…

Features July 13
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Walmart is expanding its in-store retail media offerings.

Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail…

News June 8
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Kroger is adding Cooler Screens' smart screens to 500 stores.

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new…

News May 24
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Walmart is extending its retail media offerings into the realms of social media and livestreaming.

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…

News September 20
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Walmart Connect to Launch Display Self-Serve Platform, Acquires Thunder Ad Tech Company

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their…

News February 5
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