Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features January 1
Latest In: Walmart Connect
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…
Features October 3
Walmart Raises Guidance Following Q2 Growth in Sales, Membership and Advertising
Walmart posted strong growth across its business in Q2 of its fiscal 2025, which ended July 26, 2024.…
News August 15
Disney and Walmart Unveil Retail Media-CTV Advertising Integration
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to…
News May 9
Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform
For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s…
News April 18
Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…
News April 2
Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio
The rumored purchase of Vizio by Walmart is no longer a rumor: the retail giant has announced that…
News February 20
Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28Top Stories
