Latest In: virtual reality

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How Virtual Reality Is Transforming The Retail Industry

In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective…

Executive Viewpoints December 6
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Five Reasons Why Pokémon GO Is AR’s Killer App

Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience…

Executive Viewpoints November 29
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Pokémon, Smartphones And VR Ranked As Top Holiday Gifts In 2016

The results are in, and according to various holiday reports, the top products for the holiday 2016 season…

Features November 11
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Virtual Reality In Retail? I’m In!

By Debbie Hauss, Editor-in-Chief McDonald’s knows it. Nabisco is on board. Even an under-the-radar chocolate brand called Cailler…

Executive Viewpoints November 1
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Google Gets Physical With NYC Pop-Up Store

Google is following up its introduction of physical items to sell (such as the Pixel phone introduced on…

News October 7
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MasterCard Woos Retailers With Technology Innovation

Samsung Fridge Demo – Photo by Bryan Bedder, Getty Images for MasterCard The last several years have seen…

Editor's Perspective July 11
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MasterCard Woos Retailers With Technology Innovation

By Adam Blair, Executive Editor Samsung Fridge Demo – Photo by Bryan Bedder, Getty Images for MasterCard The…

Executive Viewpoints July 5
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CMO Conversation: Moosejaw’s Dan Pingree

Freely admitting a tendency toward “dumb” content and marketing, Moosejaw is an entertaining outdoor retailer that doesn’t ever…

News June 29
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Creating Intelligent Retail Space With Virtual Reality

By Andy Harris, Symphony GOLD Intelligent virtual store design is one of the fastest growing technology applications in…

Executive Viewpoints June 3
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