Canadian Sneaker Brand Launches Universal VR Sneaker Store
Six Hundred Four, a Canadian sneaker brand that creates shoes based on commissioned art pieces, has launched a…
News April 27
Latest In: virtual reality
Exclusive Q&A With Mastercard Exec: Expanding Payment To Wearables, VR And Smart Home Devices
Payments are the unglamorous but absolutely necessary piece of any consumer purchase. As retail touch points have multiplied…
Features April 24VR In Marketing And Retail Could Generate $1.8 Billion By 2022
The use of virtual reality (VR) in the retail and marketing sectors is expected to generate $1.8 billion…
News April 4Building Retail VR Experiences Becomes Easier, Less Costly As Use Cases Expand
By Andrew Woodberry, InstaVR Virtual Reality (VR) gets plenty of headlines and bullish growth projections. For retailers, the…
Executive Viewpoints April 2
Pop-Up Rental Platform Makes Space For VR Stores
By definition, pop-up stores are meant to be ephemeral, but however short-lived they were, they did exist in…
News March 27
Macy’s Expands VR Pilot To 60 Stores, Will Add Mobile Checkout Nationwide By End Of 2018
Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said…
News March 19
The Death Of Boring Retail: Exclusive Q&A With Steve Dennis
In this exclusive Q&A, industry expert Steve Dennis shares his predictions and recommendations for retailers struggling to find…
Features March 13
Walmart Tech Incubator Acquires VR Specialist Spatialand
Walmart’s technology incubator Store No. 8 has created its third portfolio company, with the acquisition of virtual reality…
News February 6
NYX And Samsung Launch VR Makeup Tutorial
L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the…
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