Product Videos Increase Consumer Confidence In Online Purchases
Online product videos help generate purchases by bringing shoppers closer to the items they’re considering. More than half…
Features February 25
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Duane Reade Uses Social Media And Content To Drive Product Awareness
Social media, videos, contests and blogs are effective ways for retailers to generate buzz around sales, promotions and…
News December 31Papyrus, Boot Barn And Brooks Sports Speed Response Times And Avoid IT Costs With Cloud Computing
Following is Part 2 of the Retail TouchPoints series focused on Creating Winning Cloud Strategies. Part 3…
News November 12Avaya Enhances Call Center Technology With Mobile, Video And Social Media Interaction
As the number of methods and devices available for customer interaction continues to grow, consumers have become less…
News October 1Best Practices For Harnessing The Power Of Video Marketing
As cutting-edge retailers consider various strategies for educating and engaging online shoppers, they are recognizing the success of…
News September 24Benjamin Moore Optimizes Customer Engagement With Mobile Publishing
The interactive, high-definition features of tablet technology have provided retailers with an ideal outlet for boosting mobile engagement…
News June 7Video Content Boosts Sales
Videos are making inroads in commerce. More than 180 million U.S. viewers watched 40 billion online videos in…
News April 6Upcoming Webinar Spotlights Social Commerce Best Practices
Many retailers are struggling to crack the code on developing optimal customer engagement strategies via social networking sites…
Features March 16Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to…
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