Macy’s, Kohl’s And Nordstrom Shoppers: Who Are They Really?
As retailers seek ways to more accurately target promotions, advertising and other types of engagement to their customers,…
Features November 23
Latest In: TV
Three Cheers For Dads: Which Brands Won Father’s Day?
By Alicia Fiorletta, Senior Editor Brands and retailers across the nation spent the past month engaging fathers and…
Executive Viewpoints June 24
Super Bowl Social Activity Reaches New Heights, But Brands Fail To Capitalize
Over the years, the Super Bowl has evolved from the must-see event for sports fanatics, to a cultural…
Features February 6
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
QVC Exec Shares Digital Commerce Trends, Lessons Learned
Throughout its extensive history, QVC has focused on remaining relevant to consumers by tailoring marketing and commerce strategies…
Features December 15Kohl’s And Target Get A’s In Back-To-School Advertising
Kohl’s and Target received the highest scores on their back-to-school ads, according television and video analytics solution provider…
News September 3
Social TV Creates New Engagement Opportunities For Retailers
TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the…
Editor's Perspective March 27Zappos Unveils Keys To Mobile Success
Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers…
News May 10Top Stories
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