Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025
Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…
Features July 10
Latest In: TV advertising
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5Touch Of Modern Stars In National TV Ad Campaign Featuring Top DTC Brands
Touch of Modern, a members-only e-Commerce retailer specializing in men’s lifestyle products and apparel, was featured in a…
News June 12
Retailers Get In The Holiday Spirit With Cross-Channel Campaigns
To celebrate the official kick-off of the holiday season, the RTP editorial team is sharing their thoughts on the best…
Executive Viewpoints November 26Holiday Marketing To Younger Shoppers
By Alicia Fiorletta, Senior Editor Young shoppers are savvy, empowered and ready to buy. So how can you…
Executive Viewpoints November 18
Isaac Mizrahi New York Web Site Merges TV And E-Commerce
If you have seen an episode of “Project Runway,” or have caught a few segments on QVC, you…
Features May 21RadioShack To Close 500 Stores In Company Overhaul
RadioShack will close approximately 500 stores in its ongoing efforts to restructure the business. The company has been…
News February 7Is It Time For Retailers To Hop On The Super Bowl Bandwagon?
The Super Bowl is one of the year’s hottest television events. Approximately 108.7 million people tuned in to…
News January 31Top Stories
