Latest In: third-party marketplaces

Amazon Crealytics Executive Q&A Featured retail media retail media networks Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) sponsored product ads sponsored products third-party marketplaces
Retailers need to be prepared to offer a significant amount of "shelf space" to ads if they want to have successful retail media offerings.

Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’

Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…

Features July 19
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Victoria's Secret is adding lingerie and apparel to its Amazon store.

Victoria’s Secret Adds Lingerie, Apparel to Amazon Storefront

In its latest move to appeal to the masses, Victoria’s Secret is expanding its assortment on Amazon Fashion…

News June 7
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With so many new marketplaces popping up, where are the white spaces?

3 Marketplace Categories Where ‘White Space’ Still Exists

Marketplaces have been a dominant force in online retail for some time now, with early mover Amazon still…

Features December 9
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Sol de Janeiro's branded storefront on Amazon.

Why Brand Matters More Than Ever, Even on Amazon 

Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price…

Features July 8
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Marketplaces are becoming an increasingly powerful tool for B2B procurement.

How B2B Marketplaces are Changing the Way Businesses Find Vendors Online

Even before the pandemic, B2C marketplaces were experiencing explosive success as consumers flocked online and marketplace growth was…

Executive Viewpoints June 3
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How other retailers are leveraging the Amazon model

3 Things Every Retailer Can Learn from Amazon

It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about…

Features March 22
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Kroger third-party marketplace

Study: Why Marketplaces Attract Valuable ‘Power Shoppers’

Today’s online shoppers have become accustomed to a wide selection of in-stock products at competitive prices that can…

Features January 28
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Marketplacer Funding

Online Marketplace Solution Marketplacer to Fuel U.S. Expansion with $38M in New Funding

Australia-based tech platform Marketplacer, which helps brands, retailers and other businesses create their own online marketplaces, has received…

News December 7
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