Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Latest In: The Trade Desk
Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof
Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…
News July 31
CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings
Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with…
News November 13
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’
CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser…
News June 18
Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering
Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed…
News June 13
NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics
NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future”…
News March 25
Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These…
Executive Viewpoints March 5
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1Top Stories
Latest Podcasts
Latest Resources
