Dormify Cracks Millennial Code, Gaining 92% Revenue Boost From Targeted Email Marketing
With a consumer base largely consisting of young adults moving into a college dorm or first apartment, online…
Features June 24
Latest In: targeting
Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign
In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further…
News June 17Five Things Every E-Tailer Should Do On Social
By Lux Narayan, Unmetric As online experiences continue to improve, consumers enjoy countless benefits: Endless browsing from the…
Executive Viewpoints October 19
Mobile Ads Drive Twice The Sales Of Desktop Ad Campaigns
Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to…
News June 12
Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important…
News April 21Build.com Taps SiteSpect To Boost Customer Experience With Site Testing
Online home improvement retailer Build.com has selected SiteSpect, a digital optimization platform, to help enhance its customer experience…
News April 15
Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign
The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a…
Executive Viewpoints November 26
Using Mobile Ads To Drive Customers To The Cash Register
The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce,…
Executive Viewpoints September 16
Emma For Shopify Extends Real-Time Targeting To Email Marketers
As consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding…
News September 15Top Stories
