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Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that…

Features August 8
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4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…

Features March 19
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