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Amazon Affiliates Deborah Kilpatrick Facebook influencers instagram Monet Hambrick MyDealAddiction SourceKnowledge

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…

Executive Viewpoints October 25
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Nurture New Opportunities Outside of the Walled Gardens

It sounds like the premise of a dystopian novel: a group of people questioning whether it is worth…

Executive Viewpoints October 21
buy now pay later Executive ViewPoints Hector Pantazopoulos SourceKnowledge

Buy Now, Pay Later: The Gen Z Alternative to Credit Cards

In the midst of rising inflation rates, many Americans are wondering how to cut their costs — and…

Executive Viewpoints July 25
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