Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
Latest In: social strategy
Holiday Readiness Series: Take Your Social Strategy to the Next Level
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in…
Executive Viewpoints October 16Developing Social Strategies That Resonate With Connected Consumers
As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions.…
News August 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
C. Wonder Exec Shares Tips For Social Success In Retail
Over the last few years, the social media space has evolved dramatically. Initially Facebook and Twitter were created…
Features July 31Topsy Labs Provides In-Depth Look Into Social Sentiment
Retailers and analysts point to the benefits of interacting with shoppers via social networking sites. However, a key…
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