Latest In: social media

banana republic content Facebook Kirkland's Nike paid advertising Pinterest PR selfie social media Social@Ogilvy viral loop

The Viral Loop: What To Do When Facebook Dies

By Nate Fleming, Strategic Guru, redpepper  Advertisers need to start thinking about what a social strategy would look…

Executive Viewpoints March 21
big data bonobos brick-and-mortar strategies digital marketing most-pinned items Nordstrom Panera personalization Rebecca Minkoff Sephora social media social-enabled commerce sxsw Zappos

SXSW 2014: Engaging Retail Customers In The Age Of Digital Transformation

Theresa Wabler, VP of Global Marketing, parago I went to this year’s SXSW Interactive Festival on a mission:…

Executive Viewpoints March 20
brand advocates e-commerce Facebook follows instagram likes ROI social media Twitter

News Flash: Your Social Followers Probably Don’t “Like” You That Much

For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…

Executive Viewpoints March 13
Facebook mergers and acquisition news Retail TouchPoints snapchat social media WhatsApp

Facebook Purchases WhatsApp For $19 Billion

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company that allows users to send…

News February 20
Alicia Fiorletta best practices daily news engagement Facebook industry research instagram L2 Olapic Retail TouchPoints social commerce social media Twitter visual commerce

New Report Shows Instagram Users Are More Engaged Shoppers

Over the past three years, Instagram has become a top player in the social media market, growing to…

News February 19
analytics holiday contest news brief Retail TouchPoints social analytics social media user-generated content

HTC Collects 54,000 Consumer Images With Social Campaign

As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration…

News February 17
Adobe Digital Index Joseph Magnacca news brief organizational restructure RadioShack rebranding Retail TouchPoints social media store closures Super Bowl TV advertising

RadioShack To Close 500 Stores In Company Overhaul

RadioShack will close approximately 500 stores in its ongoing efforts to restructure the business. The company has been…

News February 7
Adobe Digital Index Coca-Cola Ford jc penney Keynote mobile mobile site performance Pepsi social media Super Bowl tweeting with mittens

Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII

Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers…

News February 5
byline education feedback gs1 us Millennial customers omnichannel retail strategies Retail TouchPoints rfid shopping behaviors social media supply chain operations tracking

10 Ways To Deliver On The Omnichannel Promise

By Melanie Nuce, VP of Apparel and General Merchandise, GS1 US While 79% of retailers expect sales growth…

Executive Viewpoints February 3
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank