News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13
Latest In: social media
Facebook Purchases WhatsApp For $19 Billion
Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company that allows users to send…
News February 20New Report Shows Instagram Users Are More Engaged Shoppers
Over the past three years, Instagram has become a top player in the social media market, growing to…
News February 19HTC Collects 54,000 Consumer Images With Social Campaign
As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration…
News February 17RadioShack To Close 500 Stores In Company Overhaul
RadioShack will close approximately 500 stores in its ongoing efforts to restructure the business. The company has been…
News February 7Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII
Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers…
News February 510 Ways To Deliver On The Omnichannel Promise
By Melanie Nuce, VP of Apparel and General Merchandise, GS1 US While 79% of retailers expect sales growth…
Executive Viewpoints February 3Moosejaw Drives Loyalty With Predictive Analytics
Specialty outdoors retailer Moosejaw is noted for creating a memorable and relevant customer experience across all channels. Through…
News February 3Welcome To The Customer Economy
Consumer adoption of social media has been nothing short of breathtaking, increasing a full 356% since 2006, according…
Executive Viewpoints January 27Top Stories
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