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Some of the styles that will be featured during Pacsun's Super Brand Day on TikTok Shop.

Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA

Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the…

News July 23
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DSW's Sarah Crockett joins this week's episode of the Retail Remix podcast.

Listen Now: How DSW is Navigating a New Era of Engagement 

The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and…

Features June 4
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Is TikTok social media or something else?

TikTok and the ‘Social Commerce’ Question

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…

Features March 31
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TikTok is coming closer to being banned in the U.S.

UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday

[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing TikTok to sell…

News January 17
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How brands should prepare for a potential TikTok ban.

How Brands Should be Preparing for a Potential TikTok Ban

For more than two years the fate of TikTok in the U.S. has hung in the balance. But…

Features November 4
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How Virtual Influencers and AI are Transforming the Creator Economy

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to…

Features November 1
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The Pinterest Performance Center

Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform…

News October 2
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The FTC says that social media and streaming services have been engaging in widespread online surveillance.

FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices…

News September 20
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Halara, the athleisure brand turned social media sensation, put its product innovation on display at its recent SoHo NYC pop-up as part of a long-term differentiation strategy.

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…

Features June 20
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