Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution
The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised…
Features December 20
Latest In: social analytics
HTC Collects 54,000 Consumer Images With Social Campaign
As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration…
News February 17Are You A Fashionista Or A Social Shopper?
With more people gravitating to social networks, sites like Facebook, Twitter, Instagram and Pinterest are becoming key channels…
Executive Viewpoints August 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
ePrize Social Analytics Aggregates Facebook Data
Most marketers (80%) said they plan to use social media data in their overall marketing efforts, according to…
News February 21Price Sentiment Declines 27% On Black Friday And Cyber Monday
Smart marketers are sharpening their focus on insights from social impressions ― the ultimate source of customer sentiment.…
News December 21Making ‘Socialytics’ An Integral Part Of Retail Operations
Optimizing social media is a top priority for retailers seeking the most effective strategies to connect with tech-savvy…
Features August 27Walmart, PacSun & Ice.com Share Insights On Social Media Analytics
This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and…
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