Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
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Ad Optimization Platform Quartile Acquires Sidecar
Quartile, which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile…
News December 29
Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth
Getting the most out of your advertising budget is an ongoing challenge, so marketers need to examine their…
Features July 27
Assessing Marketer Readiness for the Privacy-First Digital Era
A major chapter of the digital era is morphing into a new one. From Google’s elimination of third-party…
Executive Viewpoints June 7
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular…
Features May 14
Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…
Features July 10
How VOLT Lighting Uses Amazon As Both A Sales Platform And Outreach Tool
Amazon’s presence at the top of shoppers’ minds makes it a valuable platform for other e-Commerce retailers; the…
News December 20
Sidecar Launches Tool To Help Retailers Optimize Marketing On Amazon
Sidecar, an e-Commerce marketing platform, has expanded its capabilities with the AI-powered Sidecar for Amazon solution. The tool…
News December 12
Sidecar Helps Retailers Improve Product Listing Ad Performance
Many e-Commerce retailers try to gain a competitive advantage by developing product listing ads for search engines such…
News July 28Featured
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