Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign
Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is…
News January 3
Latest In: Show Us Some Leg
Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…
Executive Viewpoints January 16Duane Reade Uses Social Media And Content To Drive Product Awareness
Social media, videos, contests and blogs are effective ways for retailers to generate buzz around sales, promotions and…
News December 31
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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