Don’t Ignore Abandonment: Top 5 Tips For Optimizing Abandon Cart Emails
By Melanie Davidson, VP of Digital Strategy, Merkle Abandon cart triggers are a critical tool to any retailer’s…
Executive Viewpoints June 13By Melanie Davidson, VP of Digital Strategy, Merkle Abandon cart triggers are a critical tool to any retailer’s…
Executive Viewpoints June 13Retailers are working to better integrate their brick-and-mortar and online strategies in order to create a more unified…
News May 5The 2013 holiday season proved to be challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas,…
Executive Viewpoints March 24Because consumers are faced with a multitude of choices when shopping online, they often struggle to find the…
News July 15Seven out of 10 shoppers prefer to shop online versus going to a store, according to new research…
Features July 2Shopping cart abandonment is a top pain point retailers across verticals face daily. In fact, approximately 80% of…
News May 24Despite the rise of mobile and social media marketing, email still plays a pivotal role in retailers’ cross-channel…
News December 5Every time a consumer visits a site, they have a two-way conversation with that brand, sharing important clues…
Executive Viewpoints August 10Despite the rise of mobile and social marketing strategies, email has remained a powerful tool for retailers to…
News July 19