Latest In: shoppable livestreaming

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These five brands have found innovative paths to livestreaming success in the U.S.

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…

Features April 25
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Poshmark has launched a livestreaming feature called Posh Shows.

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature…

News April 5
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Supply chain, livestreaming and the metaverse: have our ecommerce predictions for the year held up?

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…

Features July 22
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Dada Group and JD.com make a splash at 415 on-demand shopping festival in China

China’s Dada Group Teams Up with JD.com for Annual 415 On-Demand Shopping Festival

Chinese on-demand delivery platform Dada Group is beefing up its 415 Intra-City Shopping Festival, a sales event focused…

News April 8
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Lowe’s Launches In-Person and Livestream DIY Education Resource

Leveraging high millennial homeownership rates and this group’s affinity for do-it-yourself projects, Lowe’s has introduced DIY-U by Lowe’s,…

News March 1
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Walmart Twitter live shopping

Walmart to Host First-Ever Shoppable Livestream on Twitter

Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…

News November 23
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YouTube shoppable livestream

YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

In the last few years, YouTube has seen huge growth in live video, with more than half a…

News November 23
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TikTok Shopping

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered…

News September 29
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Walmart to Pilot Shoppable Livestream via TikTok

Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern…

News December 17
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