Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Latest In: shoppable livestreaming
Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’
As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature…
News April 5
Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?Â
The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…
Features July 22
China’s Dada Group Teams Up with JD.com for Annual 415 On-Demand Shopping Festival
Chinese on-demand delivery platform Dada Group is beefing up its 415 Intra-City Shopping Festival, a sales event focused…
News April 8
Lowe’s Launches In-Person and Livestream DIY Education Resource
Leveraging high millennial homeownership rates and this group’s affinity for do-it-yourself projects, Lowe’s has introduced DIY-U by Lowe’s,…
News March 1
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
In the last few years, YouTube has seen huge growth in live video, with more than half a…
News November 23
TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered…
News September 29
Walmart to Pilot Shoppable Livestream via TikTok
Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern…
News December 17Top Stories
