Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…
Executive Viewpoints September 25
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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to…
Editor's Perspective September 25Can Service Offerings Help ‘Amazon-Proof’ Retailers?
Many retailers seeking ways to enhance the value of the shopping experience are turning to services, whether offered…
Executive Viewpoints September 19
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Shop.org Recap: Personalization Will Drive $800 Billion Revenue Shift
Photo credit: NRF Personalization has been at the forefront of many retail conversations over the past year, and…
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