Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…
Executive Viewpoints September 25
Latest In: Shop.org
Unified Commerce: A Stepping Stone To Becoming A Connected Brand
By Tom Ebling, Demandware It’s hard to overstate how profoundly advancements in digital commerce have impacted the retail…
Executive Viewpoints September 11Academy Sports, J. Crew Share Omnichannel Best Practices
Based on industry research and the variety of interviews Retail TouchPoints has conducted with retail analysts and executives, it seems…
Executive Viewpoints October 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Academy Sports, J. Crew Execs Share How To Prioritize Omnichannel Initiatives
Omnichannel was a hot topic on the EXPO floor and during sessions at the 2013 Shop.org Summit in…
Features October 3Build-A-Bear, ModCloth and Urban Outfitters/Anthropologie Discuss In Store Technology Trends At NRFtech Summit
As more retailers strive to improve the in-store shopping experience, many are embracing advanced technologies to better meet…
Features August 21Gilt Groupe, Gap Present During Shop.org Marketing Month
Shop.org is holding its third annual Marketing Month event during May 2012, featuring a series of free digital…
Features May 7Google VP Of Commerce: Merging Online, Offline Experiences Is Top Priority
Since it’s inception in 1998, Google has maintained its reputation as an innovator and thought leader. Following announcements…
Features September 19Shop.org Session: Columbia Sportswear Taps New Media Engagement To Revive Brands
After experiencing a dip in annual income from $1.4 billion in 2007 to $1.2 billion in 2008, Columbia…
News September 142011 Shop.org Solution Spotlights
More than 3,500 retail executives, analysts and media personnel are gearing up for the 2011 Shop.org Annual Summit…
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