Latest In: ShimmerVille

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Claire’s CMO Kristin Patrick shares the broader vision for ShimmerVille during a session at D2: Advertising Edition at Advertising Week NY

Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will…

News November 15
Claire's Decentraland Featured Gen Zalpha immersive worlds in-store activations metaverse OOH Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) Roblox ShimmerVille
Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
Claire's Claire's C.Club Gen Alpha gen z Gen Zalpha loyalty program rewards program Roblox ShimmerVille
Claire's has relaunched its loyalty program under the new name, C.Club

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new…

News October 19
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Claire's new Roblox world ShimmerVille

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in…

News October 27
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