How a Retail Media Campaign with Sam’s Club Woke up Serta Mattress Sales
For several years now, excitement has been building around retail media and what it will unlock: new revenue…
Features July 31
Latest In: serta simmons bedding
Serta Simmons Names New CEO and Marketing Chief
Serta Simmons Bedding (SSB) has named Charlie Eitel as its new CEO and Tim Oakhill as Chief Marketing…
News July 25
Serta Simmons Gets Approval to Exit Bankruptcy
Serta Simmons Bedding (SSB) will emerge from bankruptcy “in the near future,” according to a company press release.…
News June 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Serta Simmons Names New C-Level Marketing and Innovation Execs
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named…
News April 13
Serta Simmons Seeks to Improve Inventory and Supply Chain Planning with New Tech
Mattress retail conglomerate Serta Simmons Bedding (SSB) — the owner of brands including Serta, Simmons, Beautyrest and Tuft…
News March 17
Serta Simmons Bedding Files for Bankruptcy as Part of Agreement With Lenders
Serta Simmons Bedding (SSB) has filed for Chapter 11 bankruptcy at the U.S. Bankruptcy Court for the Southern…
News January 25
Serta Simmons Embraces Digital by Adding Tuft & Needle Executive to C-Suite
Serta Simmons Bedding (SSB) will promote a Tuft & Needle executive to a C-level position at the parent…
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