Latest In: ROI Research

Facebook “Likes” Increase Likelihood Of Purchase

In the last two years, consumers have looked to their laptops and mobile phones to help finalize purchasing…

News June 20

The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a…

News February 26