Latest In: Roblox

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Commerce integrations on Roblox

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the…

News May 16
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Pacsun Creates ‘Roadside Stand’ Pop-Up to Kick Off Coachella

Pacsun will operate a “Roadside Stand” pop-up in Palm Springs, Calif. from April 10-12, aligning with the Coachella…

News April 9
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Winning the Hidden Battle: How Gaming Companies can Turn Fraud Prevention into Profit

Video games introduce players to exciting worlds composed of stunning visuals, captivating storylines and multiplayer experiences. Strategy, action…

Executive Viewpoints February 24
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Roblox character meditates in the Alo Yoga Sanctuary

Alo Yoga Gets Physical in Roblox with In-Store Integration

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that…

News January 31
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How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…

Features December 23
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Five Below Taps Forever 21 CEO to Lead Company

Five Below has named Winnie Park, currently CEO of Forever 21, to take the reins as its CEO,…

News December 5
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Walmart Unveils AI-Powered Personalization and Customer Care Solutions

Walmart will leverage proprietary AI, generative AI and retail-specific Large Language Models (LLMs) to provide hyper-personalized customer experiences…

News October 10
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Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox.

Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox

Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial,…

News October 4
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Crystal Ball Time: What Will Motivate the 2026 Consumer?

It’s natural to expect forecasts at a conference with a name that’s a homophone of “future,” and WGSN…

Features September 16
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