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Metaverse and Retail:  Why Consumers Will be Looking at the Metaverse as the Next Big Shopping Venue

The metaverse is the retail topic du jour these days, with huge investments underway and, according to Bloomberg Intelligence, a potential…

Executive Viewpoints July 29
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An action shot of the Roblox game "PUMA and the Land of Games."

Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as…

Features July 14
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A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…

Executive Viewpoints July 7
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Gucci Town in Roblox is the luxury brand's latest outing in the metaverse.

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…

Features June 13
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PacSun Opens an Interactive Mall in Roblox; Forever 21 Dives Into the Metaverse

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun…

News March 31
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Nike pushes forward with its direct-to-consumer strategy after strong Q3 2022

Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build…

News March 23
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