Fenty Beauty Launches Product-Creation Activation in Roblox
Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the…
News June 30
Latest In: Roblox
Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations
Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…
Features April 4
H&M Debuts Sustainability-Focused Experience on Roblox
H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and…
News January 5
Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch
The lockdowns and store closures necessitated by the COVID-19 pandemic were particularly hard on experiential retailers like Build-A-Bear,…
News December 19
Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16
Avatar Fashions Inspire New F21 Collection
Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. The…
News December 5
The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3
While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…
Features November 9
Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…
News November 1
Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse
Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in…
News October 27Top Stories
