Roblox Unlocks In-Game Commerce with Shopify Integration
Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell…
News September 10
Latest In: Roblox
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
Leveling Up: How Gaming is Changing the Face of Retail
The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of…
Executive Viewpoints August 15
Roblox Says ‘It’s Showtime!’ with New ‘Beetlejuice’ Experience
Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of…
News August 6
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find…
News July 19
Ikea Exec: Stores’ Expanded Fulfillment Role Key to Maintaining Lower Prices
Ikea stores, long known as warehouse-sized selling spaces scented with the wafting aroma of Swedish meatballs, have been…
Features July 10
E.l.f. Tests Out Real-World Product Sales on Roblox
E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the…
News July 2
Walmart Zeroes in on Gen Z with Private Label Apparel Relaunch
Walmart has relaunched its $2 billion No Boundaries private label fashion brand with styles, sizes and features designed…
News June 14
Ikea Is Opening a Roblox Store — and Looking for Real-World Employees to Staff It
Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in…
News June 11Top Stories
