Home Depot Retail Media Network Launches New Self-Service Ad Platform
Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for…
News October 4
Latest In: RMNs
Transforming Retail Experiences Through Digital Signage
Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience.…
Executive Viewpoints October 2
Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season
As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network…
Executive Viewpoints September 20
Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers
As the retail media boom continues, the relationship between the retailer and the brands they carry is going…
Executive Viewpoints September 12
Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its…
News July 12
Four Ways Retailers can Boost Retail Media Network Profitability
Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting…
Executive Viewpoints April 25
Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These…
Executive Viewpoints March 5
With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5Top Stories
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