Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
Latest In: RMNs
Retail Media Remains Fragmented, but Adtech Is Helping Drive Unification
Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with…
Executive Viewpoints June 18
WHSmith Media Network Hosts Experiential Nestlé Takeovers at Airport Stores
Beginning earlier this month, WHSmith North America, which launched the WHSmith North America Media Network (WHS Media) in…
News May 21
Retail Media 2.0: How RMNs Can Compete Like Media Giants
It’s 2025, and retail media isn’t just growing – it’s exploding. With double-digit growth projected this year, brands…
Executive Viewpoints April 22
Grocery’s Future: Retail Media Integration Across In-Store and Online Channels
The retail media boom has been booming, and no sector is as exciting as grocery. Filling a grocery…
Executive Viewpoints April 1
As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation
As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than…
Executive Viewpoints March 24
Wonder Buys Media Company Tastemade for $90 Million
Wonder, which describes itself as a “new kind of food hall,” has purchased retail media company Tastemade for…
News March 13
Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…
Executive Viewpoints March 5
Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores
Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail…
News February 7Top Stories
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