How Smart Design will Shape the Future of Retail Media Networks
As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs)…
Executive Viewpoints January 14
Latest In: RMNs
NRF 2025 Preview: New York’s Javits Center Once Again Becomes the Center of the Retail Universe
NRF 2025: Retail’s Big Show will return to New York City’s Javits Center January 12-14, with attendees from…
Features January 9
Betting on Commerce Media? Then Don’t Model Your Data
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints December 19
Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)
The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’…
Executive Viewpoints December 6
How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20
In-Store Retail Media: Focus on the Shopper, Not the CPM
The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the…
Executive Viewpoints November 19
From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25
A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging…
Executive Viewpoints October 10
Belk Launches Retail Media Network, Touting Access to High-Earning Women
Department store retailer Belk has debuted the Belk Media Network powered by Criteo, offering brands and agencies access…
News October 8Top Stories
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