Retail’s Secret Weapon? Smarter Screens that Sell
For decades, retail business owners looked at in-store displays — whether posters, banners or digital screens — as…
Executive Viewpoints February 11
Latest In: RMNs
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
News October 8
Mastercard Debuts Digital Media Network
Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and…
News October 3
Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
Why U.S. Retailers Should Take a Page from Europe’s In-Store Advertising Playbook
Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles.…
Executive Viewpoints August 27
Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Retail Media’s Measurement Problem
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year…
Executive Viewpoints August 4Top Stories
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