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BrainTrust Query: Lessons From the Starbucks Turnaround

By Mark Price, Managing Partner of M Squared Group Editor’s Note: This article is an excerpt from one…

News February 11
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Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust

At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes…

News November 19
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RetailWire: Opinions Mixed On Microsoft’s Move Into Retail Arena

Borrowing a page from Apple’s playbook, Microsoft plans to open Microsoft-branded retail stores. Although details were limited, Microsoft…

News February 19
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RetailWire: Kraft’s iPhone App Draws Eyeballs, Shopper Insights

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…

News February 5
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