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Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending

As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…

News February 20
Alicia Fiorletta assortment planning daily news Direct Wines merchandising omnichannel predictive analytics Predictix pricing promotions Retail TouchPoints retailer success story

Direct Wines Improves Organizational Alignment With Predictix

To become a successful omnichannel organization, a retailer must improve alignment between all facets of the business, including…

News January 8
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