Unlocking the Value of Fit Tech: Personalization and Recommendations
Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as…
Features September 11
Latest In: Retail ThinkTank: Shopper Marketing & CX (2024)
Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove
When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big…
Features September 10
Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con
New York Comic-Con is the place where members of all fandoms can come together and meet their heroes.…
Features August 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail
Daily Harvest wants to make eating nutritious and sustainably grown fruits and vegetables easier — and a bit…
Features August 15
Macy’s Expands Media Network with Post-Purchase Offers
Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout…
News August 8
Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15Top Stories
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